The context
This is a profile page for a new finance/insurance site for Canada Life.
The challenge
- It was a very agile project with a lot of scope change sprint to sprint.
- The group of profile settings intended to be included in MVP vs post-MVP iterations was in flux depending on technical feasibility and timelines.
The process
- A lot of iteration and close work with our product owner and developers to make sure what I wrote was accurate.
- I worked closely with my partner UX Designer on the project, to determine the best way to group certain profile settings/preferences.
- As timelines shifted I’d add a “content update” ticket to the Jira backlog to ensure when we went to production the profile page tile content would accurately reflect what was inside the links.
The result
User testing validated that our groupings of features made sense and were understood by users. Folks found what they needed where they expected to find it.
Designers and stakeholders liked the writing and grouping enough that it became standard for other lines of business as well. Always feels great when my work is impactful across the organization.
Kudos
The My Canada Life lab is lucky to have you as our content writer/editor. Throughout 2021 you have demonstrated many great qualities not only critical to the success of a content editor but also to thrive in Agile. Your attention to detail is impressive, you can easily recall content not only used for My Canada Life but across labs. You manage a lot of content including very detailed disclaimers, this requires not only strong organizational skills but also the ability to meet tight deadlines. You are adaptable, and easily pivot when last-minute changes are needed. When asked by stakeholders you’re able to back-up content recommendations with research. You are an excellent active listener, refinement and planning can be long and not always be relevant to copy but you’re always listening, and can quickly identify impacts to copy. - Pam Kaukel, Navigator for My Canada Life lab